OiOi is the brainchild of Lisa Bennetts. In 1997, when she was pregnant with her daughter Isabella, she designed an incognito microfibre messenger bag, which was the first of a new generation of designer nappy bags. OiOi quickly became the most trusted & loved nappy bag brand in Australia and went on to sell into stores in over 150 countries.

23 years later, Lisa is joined by Isabella who works with her to design more award-winning baby products from their studio in Melbourne.

Earn gift cards for your opinions

Review baby products to earn Coles, Kmart and Target gift cards. It's so easy!