The Tell Me Baby Awards are back! What’s new for this year?
Recognising Australia’s most loved baby and parenting products
The Tell Me Baby Awards are back!
Each year, we recognise the top-performing baby and parenting products in Australia, based on what matters most — REAL PARENT REVIEWS.
Powered by thousands of verified reviews on Tell Me Baby, our awards provide brands with a trusted way to showcase product quality, build credibility, and stand out in a competitive market.
What Makes the Tell Me Baby Awards Different?
Unlike many industry awards, the Tell Me Baby Top Rated Awards are determined entirely by real parent feedback.
- Products with 20+ reviews automatically qualify
- Winners are based on the highest average rating in each category
- No judging panels — just authentic customer experiences
This makes Tell Me Baby one of Australia’s most trusted baby award platforms, driven by genuine parent insights.
For brands, this means recognition that’s credible, transparent, and highly valued by consumers.
New for 2026: Editor’s Choice Awards
We know how much work goes into building a great product — and now, there’s a new way to get recognised.
This year, we’re introducing a brand new award category designed to spotlight innovation and emerging excellence across the baby and parenting industry.
Introducing: Editor’s Choice Awards
These awards allow the Tell Me Baby team to recognise exceptional products across new categories, including:
The Editor’s Choice Awards provide an opportunity for brands to gain recognition beyond review volume — highlighting product quality, uniqueness, and market impact.
No review minimum, just great products!
Products will be shortlisted by the Tell Me Baby team, with winners selected internally.
Submit Your Product!
Entries are now open for the Editor’s Choice Awards.
This is your opportunity to position your product as a category leader and gain exposure across the Tell Me Baby platform and marketing channels.
- Entry fee: $350 per product
- Entries close: EXTENDED until 20th of May 2026
Submit your product for consideration in the Editor’s Choice Awards. Email your submission to Lana Papadellis [email protected]
or submit your entry via our form below
Boost Your Chances in the Top Rated Awards
In addition to submitting for Editor’s Choice, brands are encouraged to drive customer reviews ahead of the awards.
Our Top Rated Awards are based purely on review data — meaning the more authentic feedback your product receives, the stronger your chances of winning.
- All reviews submitted up until 22 May 2026 will count
- Products must have 20+ reviews to qualify
Encouraging your customers to share their experience not only strengthens your award eligibility, but also builds valuable social proof for your brand.
Why Participate?
Being recognised in the Tell Me Baby Awards allows brands to:
✔️ Build trust with highly engaged parent audiences
✔️ Leverage award badges across marketing and retail channels
✔️ Increase product visibility and credibility
✔️ Stand out in a crowded baby and parenting market
Get Involved
Whether through customer reviews or the new Editor’s Choice Awards, there are now more ways than ever to be recognised in the Tell Me Baby Awards 2026.
We look forward to celebrating the products that are making a real impact for Australian families.
