Trade announcement: The Tell Me Baby 2023 Awards are here!

The Tell Me Baby Awards are back – and your product could be a winner in 2023!

Tell Me Baby is Australia’s number one baby product review website, featuring over 96,000 genuine reviews from real parents on more than 5,000 products.

Now running in its sixth  year, our annual awards program highlights the products that parents in the Tell Me Baby  community love and have rated as the best. Unlike many other awards, our winners aren’t chosen by a panel of judges – instead, they’re based on genuine reviews by Aussie parents who have personally used the products. 

We look at the ratings received from our members over a period of one year – and then crunch the numbers to reveal the products parents love the most. 

It’s simple: the products with the highest average rating will win.

How it works

To be eligible for a 2023 Tell Me Baby Award, your product:

• must have had at least 25 reviews* submitted in the awards period (February 1st 2022 – January 31st 2023). 
• must be currently available for purchase in Australia (discontinued products aren’t eligible). 

The awards will be allocated to products with the highest average star rating across a range of categories from our site.

* if a category does not have a product with 25 or more reviews the highest rated in that category will win (a product must have minimum 10 reviews)

Key dates

• February 1st, 2022: Reviews/ratings will be counted from this date
• January 31st, 2023: Review/ratings period ends
• February 15th, 2023: Award winners notified
• February 22nd, 2022: Award winners announced publicly

How can you increase your chances of winning?

It all comes down to reviews: the products with the highest average ratings will win. 

By encouraging your loyal customers to leave reviews on Tell Me Baby, you’ll dramatically increase your chances of taking home an award. 

To assist with your marketing efforts, we’ve prepared a range of digital assets for premium and enterprise license clients, which can be used to help encourage your customers to leave reviews. Contact Lana Papadellis to access this collateral. 

You can also share the reviewer information page with your customers, which also includes details of the $500 reviewer giveaway.

Not a premium or enterprise license client? Email Lana Papadellis to find out the benefits of our Tell Me Baby review licenses.

Who won last year?

Read the full list of Tell Me Baby 2022 Award winners here. 

Any questions

If you have any questions or would like to learn more about enhancing your brand’s potential through the power of reviews, get in touch with Lana Papadellis (lana@tellmegroup.com).