Why testimonials are so powerful
As any parent will know, a lot of time is spent researching the best products for their children. One way parents gather information about products is through word of mouth, and another is to read testimonials.
In fact, recent research conducted by Tell Me Baby found 94% of parents read reviews before buying a baby-related product. Crucially, an overwhelming amount of parents (98%) said consumer reviews influence their buying decisions when choosing baby products.
So if you are in the business of selling baby-related products and you aren’t collecting testimonials for your product range, it’s safe to say that you are missing out on sales. A positive review from a parent who has ‘been there and done that’ can be just the thing a new mum needs to make her click that ‘buy now’ button.
Tell Me Baby Awards 2021
That’s where Tell Me Baby comes in. As Australia’s go-to resource for baby-related product reviews, our 2021 Tell Me Baby Awards are an excellent way for brands to connect with their customers and collect testimonials to help drive sales conversions.
Why are the Tell Me Baby Awards different?
Unlike many other awards, the Tell Me Baby Award winners aren’t chosen by a panel of judges, or by testing or sampling teams. They are based on genuine reviews from Australian parents who have independently bought and used the products.
They aren’t influenced by marketing, and it’s free to enter – brands don’t have to pay a fee to be in the running to win.
Put simply, the highest-rated baby products win.
How ergoPouch leveraged the 2020 Tell Me Baby Awards
ergoPouch produces a range of award winning, natural fibre baby swaddles, sleeping bags, sleepsuit bags and more. Realising the importance of testimonials, ergoPouch joined Tell Me Baby as part of their strategy to collect genuine testimonials, which has really paid off for this brand.
Since signing up for a premium listing, which features a ‘CLICK TO BUY’ button to facilitate conversions, Tell Me Baby has collected over 500 genuine reviews from parents who have tried ergoPouch’s products.
As a premium brand, ergoPouch were able to showcase their reviews on competitor product pages on Tell Me Baby using the native review ad. This strategy achieved an impressive CTR of over 4%, tempting parents away from competitor product pages.
Not to mention, all brands and products on our website are automatically in with a chance to win the best product in a category in the annual Tell Me Baby awards, and for ergoPouch – this was the icing on the cake.
The popularity of their product range and the number of reviews captured meant ergoPouch won Best Sleeping Bag in the Tell Me Baby 2020 Awards, based on the high average star rating given by Aussie parents. ergoPouch can now use this award and the reviews they have collected to push potential customers over the line and buy their product.
If you have any questions or would like to learn more on how you can maximise your brand’s potential through the power of testimonials, get in touch with Lana (lana@tellmegroup.com) or Jen (jen@tellmegroup.com).
