How winning a Tell Me Baby Award made a difference to the Flo brand

About Flo

Since 2003, ENT Technologies Pty Ltd has led the way by providing some particularly innovative nasal products in the Australian marketplace. They use the latest advancements and technologies for their products and believe only in 100% preservative-free formulas for customers. When it comes to managing a range of common nasal and sinus problems such as hay fever, blocked nose, runny nose, colds, sinusitis and more, ENT and their Flo brand have got you covered!

ENT Technologies is also a proud supporter of Asthma Australia and their philosophy greatly aligns with Asthma Australia’s mission – both are committed to helping Australians improve their respiratory health and as a result, help them breathe easier.

The Flo range includes saline drops, sprays and sinus washes – something for the whole family.

Winning a Tell Me Baby Award

Flo won the Tell Me Baby Award for “Highest Rated Baby Health Care Product” for their Flo Baby Saline Spray.

After winning the award, Debbie Clemens, Flo’s Marketing Manager said:

“When we first received the news about winning the Tell Me Baby Award for Best Health Care Product in 2018 for our Flo Baby product it was quite unexpected but obviously a delight for all the people behind the Flo brand!

It’s all the more encouraging that parents who voted Flo as their brand of choice in this category had independently bought and used Flo Baby on their children and then provided authentic feedback, rather than being given a free sample to review, which can somewhat skew opinions.”

How Flo works with Tell Me Baby

The Flo brand has worked with Tell Me Baby to provide clear and concise information for Australian parents on their range. Parents seeking out the best products for their children can read other’s reviews and also write their own reviews.

As a result, the Flo brand has been able to leverage these reviews and share parents’ positive stories with others.

“We really appreciate that the Tell Me Baby community has taken the time to provide insight and feedback on Flo products (and many others) and that such reviews on Flo have helped many other Australian parents choose a leading brand they can rely on and can help their child breathe easier.

The Award has given us something else special to talk about in both Pharmacy stores and Pharmacy press and it instills even more confidence in Pharmacy staff when recommending the Flo brand to other parents.

Receiving the Winner’s Badge also meant we were able to include the Tell Me Baby Award across our own marketing channels so we could confirm to other parents that Flo is a trusted and premium brand.

We’re proud to share the Tell Me Baby Winner’s badge because it signifies a “thumbs up” for the Flo brand from real, everyday Australian parents.”

If you would like to know more about the Tell Me Baby Awards and how you can maximise your brand’s potential through the power of testimonials, get in touch with Jen Horton at jen@tellmebaby.com.au