Tell Me Baby > Reward program FAQs

Reward program FAQs

ANNOUNCEMENT: On January 19th, 2022, we switched to a new points system. Read all about it here.

The most important details

⭐ You can claim a reward when you reach 3000 points (a $20 Coles, Kmart or Target voucher). Here’s how to claim a reward.

⭐ Points are awarded as follows:

– 100 points for every product you review (with or without photos)
– 300 points for a featured product review
– 400 points for a featured product review with 3 original photos.

⭐ We need to see your ID before we can send you a voucher. You can verify your ID here.

It currently takes around 4 weeks to receive a Coles/Kmart/Target voucher after ordering. If it hasn’t arrived by then, please check your spam folder as it may go there.

⭐ You can only have one account per household.

⭐ If you have any questions at any time, email them to us at

FAQs in more detail

The basics



And the rest

The basics

How do I sign up to Tell Me Baby (TMB)? Does it cost anything?

You sign up by using your email address and creating a password. It’s completely free to create an account and to take part in the program. You can sign up here.

How do I earn points?

The main way to earn points is to leave reviews of products you’ve tried. Review points are awarded as follows:

– 100 points for every product you review (with or without photos)
– 300 points for a featured product review
– 400 points for a featured product review with 3+ photos.

Featured products can be identified by this icon on their listing:

earn up to 400 points
TIP: the brands listed on this page all have featured products. 

You can also earn 400 points for following us on Facebook and Instagram (200 points for each one). To do that, log into your account then follow the links

What should I put in the reviews and my photos?

Only review products you’ve tried yourself.

Don’t copy other people’s reviews – all reviews must be original. Also don’t copy your own reviews, even if the products are very similar (for example, if a brand has two flavours of baby food, don’t copy part of one review to use in another one).

Be honest, and try to answer questions others may have, such as:

Can I start multiple accounts, or can my partner start an account?

Only one account may be created per household. If we suspect that a second account has been opened we may ask to see your partner’s ID, or we can deactivate your account without further negotiation. Any vouchers earned using either account will not be paid. You will also be ineligible for our trial and sample teams. This keeps it fair for the reviewers who do the right thing and only have one account per household.


How can I check how many points I have?

To see your points, log in to your account then click on the rewards launcher icon at the bottom of every page. It looks like this:

When will my review be published, and when will I get my points?

It can take around 24-48 hours for our moderators to check and publish your review, and to have your points added to your account.

Will my points expire if I don’t use them?

No, your points will not expire.

The rewards

What are the rewards?

You can redeem your points for rewards when you earn the following points. After redeeming a reward, you can review more products to earn more points and more vouchers/shop credit.

3000 points = a $20 Coles, Kmart or Target voucher 

It can take 7-10 days to receive your Coles, Kmart or Target voucher via email after placing your order and verifying your ID. Please check your spam folder if it hasn’t arrived after this time.

How do I claim a reward?

To claim your points as a Coles, Kmart or Target voucher:

  1. Log in to your account, then click on the icon in the bottom right hand corner of your screen that looks like this:
  2. A pop-up will appear. Click on ‘Next reward’ > View > Redeem.
  3. You’ll see a code – copy that, then click ‘View product’.
  4. You’ll see the voucher options. Choose which one you’d like (Kmart, Coles or Target), then add to cart.
  5. Go to the checkout, and paste the code into the ‘Gift card or discount’ field (it will show your total as $0 afterwards). Then check out.

If you have enough points to redeem more than one gift card, repeat the steps above for each reward.

If it’s your first time redeeming points, we’ll need to verify your ID (see question below). This only needs to be done once.

How do I verify my ID?

Before receiving a voucher for the first time, you must provide a valid form of photo ID, such as a driver’s licence. This is because we must ensure that member accounts are legitimate and belong to real people who reside in Australia. This is also used to check against fraudulent accounts.

You can provide your ID to us at any time using this form. You will be asked to send photos of the card – both the back and front. You can edit out your licence number and signature – we just need to see your name, address, date of birth and photo.

We may ask to see additional proof of residency at any time during your membership.

If you don’t have a licence or proof of age card, please email us at and we will organise another option for you.

When will I get my voucher?

It’s currently taking around 4 weeks to receive your Coles, Kmart or Target gift card via email after placing your order and verifying your ID.

The email sender shows as ‘Tell Me Baby’ and the email address is Please check your spam folder as it may end up there.

What happens when I reach ‘Platinum’ level?

Once you’ve earned a total of 37,000 points you’ve completed the review program, but we’d love to keep in contact. Please join our Facebook group so you can join our special trial teams (Platinum members are give priority for sample and trial teams).

And the rest

I’m having trouble with my password – help!

If you can’t remember your password, try the password reset option. You’ll be sent an email with a replacement password. Please check your spam folder for the email as it may end up there.

If that doesn’t work, email us and we’ll sort it out.

I have another question not answered here – who can I talk to?

Email and we’ll reply within 48 hours. Please check your spam folder for our reply as sometimes our emails end up there.

Terms and conditions of the TMB rewards program