Becoming a parent is an exciting and at times daunting process. What you need when you leave the house, travelling with kids, starting solids, feeding on the go, storage options, all present little challenges for parents and kids. For these represent opportunities. Opportunities to design products that make parents lives easier and empower kids to be more independent – whether changing a nappy on the go to self-feeding. was founded in 2007 by two mums, Monique Filer and Dannielle Michaels, who invented the Diaper Wallet after being frustrated with what was available on the market. They took their clever idea – added a whole lot of hard work and a little chutzpah – and built a range of baby products that are now available all over the world. What makes unique is the thought they give to design, functionality and aesthetic. They think about the child and the parent. What do each need from the product and how can we best solve their challenge? All products are designed and tested to international standards in Australia and deliver quality and innovation at an affordable price.

Earn gift cards for your opinions

Review baby products to earn Coles, Kmart and Target gift cards. It's so easy!