Will your products be a Tell Me Baby 2021 Award winner?

We have great news: the winners of the Tell Me Baby 2021 Awards will be announced on February 24^th 2021 – and your brand could be one of them!

What are the Tell Me Baby Awards? 

Tell Me Baby is Australia’s go-to resource for baby-related product reviews.

Unlike many other awards, the Tell Me Baby Award winners aren’t chosen by a panel of judges, or by testing or sampling teams. They are based on genuine reviews by Australian parents who have independently bought and used the products.

Put simply, the highest rated baby products win.

Our community of Australian parents has reviewed over 4,700 products to select their favourite baby products, writing more than 56,000 reviews. Each review fits strict criteria to ensure that it’s helpful and honest.

Is your brand in the running to win?

All brands and products on our website are automatically in with a chance to win.

Winners will be the highest rated products, based on the following criteria:

• Total average star rating
• Each product must have a minimum of 20 reviews to be counted
• Current products only (discontinued products aren’t eligible)
• Reviews generated by Mums’ Critic/sample teams will not be included in the final count

All reviews of eligible products will be counted up until 11:59pm on 31st January 2021.

The categories are*:

• Baby bottle
• Baby capsule
• Baby car seat
• Baby carrier
• Baby food
• Baby healthcare 
• Baby moisturiser
• Baby monitor
• Baby haircare
• Baby sunscreen
• Baby thermometer
• Baby vitamins and supplements (including probiotics)
• Baby wash
• Baby wipes
• Breast pump
• Double pram
• Dummy
• Highchair (including portable high chairs)
• Mum skincare
• Mum vitamins and supplements (pregnancy and postnatal)
• Nappy
• Nappy bag
• Nappy rash product
• Nursery furniture
• Play and development
• Pram
• Pregnancy test
• Sleeping bag
• Steriliser
• Swaddle
• Teething
• Water bottle/sippy cup

How can you increase your chances of winning?

It all comes down to reviews: the highest rated products will win. So by encouraging your customers to leave reviews on Tell Me Baby, you’ll be dramatically increasing your chances of taking home the title for your category.  

This is your opportunity to encourage your loyal customers to help your brand win!

We’ve prepared a range of digital assets to use across your own marketing collateral to help encourage your customers to leave reviews. Click here to access.

Who won last year?

Read the full list of Tell Me Baby 2020 Award winners here.  

Any questions?

If you have any questions or would like to learn more on how you can maximise your brand’s potential through the power of testimonials, get in touch with Lana (lana@tellmegroup.com) or Jen (jen@tellmegroup.com).

* Categories subject to change.