Introducing the new micro influencer on the block – baby Chanco who is the new face (head) of Pantene!
One-year-old baby Chanco, and her gorgeous locks have scored the contract of her tiny life.
With over 340k Instagram followers, and rapidly growing, this little beauty could give even the Kardashian family (babies) a run for their money.
https://www.instagram.com/p/BsDdPVAHSHq/
Chanco’s adoring mother, Mami Kano, told People: “I’m so surprised with the reaction, but also very proud of the praise from many countries.”
Pantene’s President of Global Hair Care & Beauty Sector at P&G, Alex Keith, agreed. So much so that she was awarded her own ad!
Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told People: “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support.”
“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward, and we also support her mother’s positiveness to post wonderful moments with Chanco.”
https://www.instagram.com/p/BsbuwUxnu07/
Chanco appears in YouTube video ad, The Hairy Tale, here:
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