Best baby products of 2023: Tell Me Baby Award winners
We’re super excited to announce this years Tell Me Baby 2023 Award Winners!
Unlike many other awards, the Tell Me Baby Award winners aren’t chosen by a panel of judges. They are based on genuine reviews by Australian parents who have independently bought and used the products – so you know the results can be trusted.
Put simply, the highest rated baby products win.
From car seats to dummies, pregnancy tests to cots, these are the products Aussie parents genuinely recommend this year.
Best baby soother: Medela Baby Soft Silicone Soother, 4.3 stars!
Best mum nipple cream: Lansinoh Lanolin, 4.7 stars!
Best multi-use skincare: Mustela Multi-Purpose Balm, 4.6 stars!
Best baby bassinet: iL Tutto Bambini Cozee Breeze Plus Bassinet Bedside Sleeper with Rocking Legs, 4.9 stars!
Best baby powder: GAIA Natural Baby Powder, 4.5 stars!
Best baby products 2022: Tell Me Baby Award winners
We’re delighted to announce the Tell Me Baby 2022 Award Winners!
Unlike many other awards, the Tell Me Baby Award winners aren’t chosen by a panel of judges. They are based on genuine reviews by Australian parents who have used the products – so you know the results can be trusted.
To be eligible to win, a product had to have received at least 25 reviews during the voting period (February 1st 2021 to January 31st, 2022). We then crunched the numbers, looking at the star ratings our review community gave to the products – awarding the prize to the highest-rated baby products during the year.
From car seats to breast pumps, pregnancy tests to vitamins, these are the products Aussie parents genuinely recommend this year.
And the winners are …
Best pram under $900: Edwards & Co Oscar Mx, 4.9 stars
Here are the most-searched baby names in Australia right now
There are baby name lists that feature names that have actually been used, and then there’s the list of names parents are mulling over.
It’s the latter we’re curious about, and thanks to baby name website Nameberry, we can take a peek into the names people are searching for around the world to see what trends are about to emerge.
In a recent blog post, Nameberry says it has parents-to-be from over 200 countries, including Australia, coming to the website for ideas. They focused on 25 of their top countries (by visitor number) and took a closer look at the names parents have viewed over the last year.
Here’s what they found.
Trends
A spike in girls? Nameberry found searches for girls’ names were more popular than boys in every country on their list, except for India.
Micro names – Luna (Latin for ‘moon’), and Arlo (a shortened version of Italian name Carlo), are two names on the rise in English-speaking countries.
Latin origin – Aurora (meaning ‘dawn’), and Atticus (meaning ‘from Attica’), are also popular in English-speaking countries.
Ancient boy names – like Atlas (meaning ‘bearer of the heavens’), Rufus (meaning ‘red-head’), and Severus (meaning ‘stern’) are on the up in Finland and Sweden.
Boy names ending in O – Internationally, this is a big trend with Arlo, Hugo (meaning ‘mind, intellect’), Leo (meaning, ‘Lion’), Milo (meaning ‘soldier or merciful’) and Santiago (meaning ‘Saint James’), all appearing on multiple top countries’ lists.
Danger – New in Namberry’s top 100 is an interesting one. Danger is a top choice for parents in India, Pakistan, Bangladesh and Nepal.
The names Australian parents are searching on Nameberry
Breaking down their list to be country specific, here are the most-searched names in Australia.
Girl Names
Luna – Latin for ‘moon’
Isla – meaning ‘island’
Aurora – meaning ‘dawn’
Mia – a shorter version of Maria, meaning ‘mine or bitter’
Maeve – meaning ‘she who intoxicates’
Boy Names
Arlo – a shortened version of the Italian name Carlo
Hugo – meaning ‘mind, intellect’
Oscar – meaning ‘God spear’, ‘deer-lover’ or champion warrior’
Leo – meaning ‘Lion’
Theodore – meaning ‘gift of God’
Mums say this simple product saved them so much money while pregnant
By Livia Gamble
When you find out you’re pregnant, one thing is for sure: you’re going to outgrow your pants. Before you know it, you’re forking out cash for some new ones.
But it doesn’t have to be that way.
If you’re looking for a way to save a little bit of money while you’re pregnant, the TummyTie is for you.
Designed so women can continue wearing their own clothes comfortably throughout their pregnancy, the TummyTie has been described as a “must-have” pregnancy item.
“Saved me so much money”
Mums in the Tell Me Baby community have reviewed this product, and they love it. Based on 40 reviews, the TummyTie currently has a 4-star rating.
“This has got to be one of the most simplest looking product, but it’s amazing. Saved me so much money in the end as I didn’t need to buy heaps of new pants,” wrote one mum in her review.
Another wrote: “Highly recommend so you don’t have to go out and buy a heap of maternity outfits.”
“Absolutely the best clothing accessory I purchased during my pregnancies as it gave me the freedom to continue wearing my own clothes,” another mum added.
The TummyTie website says, “The unique patented design is made from a simple elasticised strip and is fastened to your clothes using the existing button and buttonhole – NO bulky fabric panels needed, as your zipper stays locked in place!”
It’s also very affordable. At $19.95, the pack comes in two sizes in both black and white. The design is discrete and lies flat on your stomach, so no one will even notice you are wearing it.
Have an opinion about the pregnancy or baby products you’ve tried? Earn rewards by reviewing baby products from home – you’ll earn points that can be exchanged for vouchers at Coles, Target and Kmart! Sign up here to start earning.
Tell Me Baby Awards 2026: Australia’s Best Baby Products Revealed
The results are in!
The Tell Me Baby Awards 2026 winners have officially been announced!
Every year, thousands of Australian parents share honest reviews of the products they use every day. From newborn essentials to toddler favourites, these real experiences help other families make informed purchasing decisions—and determine the winners of the Tell Me Baby Awards.
Unlike many industry awards, the Tell Me Baby Awards are powered by real parent reviews, with winners selected based on the highest average rating in each category.
Congratulations to every brand recognised this year. Your commitment to creating products that genuinely support Australian families continues to make a positive impact on parents across the country.
New for 2026: Introducing the Editor’s Choice Awards
This year also marks the launch of our inaugural Editor’s Choice Awards, celebrating products that demonstrate exceptional innovation, thoughtful design, sustainability and value.
While our Top Rated Awards are determined entirely by real parent reviews, the Editor’s Choice Awards are selected by the Tell Me Baby team to recognise products pushing the baby and parenting industry forward.
Discover the winners of Tell Me Baby Editor’s Choice Awards 2026 here.
Here are your winners…
On the Go
Best Compact / Travel Pram
Winner: Edwards & Co Lucci Pram, 5 stars!
Best Pram Under $1,000
Winner: Edwards & Co Oscar Nu Stroller, 4.9 stars!
Winner: Huggies Little Swimmers Disposable Swimpants, 4.5 stars!
Best Nappy Pants
Winner: Huggies Ultra Dry Nappy Pants, 4.4 stars!
Thank You to Our Community
The Tell Me Baby Awards wouldn’t be possible without our incredible community of parents who take the time to share honest reviews and recommendations.
Every review helps another family make more confident purchasing decisions while recognising the brands committed to creating products that genuinely make parenting easier.
Thank you for continuing to make Tell Me Baby Australia’s most trusted destination for real parent reviews.
Want to Help Decide Next Year’s Winners?
The Tell Me Baby Awards are powered by authentic parent experiences.
If you’ve recently used a baby or parenting product you love, we’d love to hear from you. Leave a review on Tell Me Baby and help shape the Tell Me Baby Awards 2027.
Your review could help another parent discover their next favourite product—and determine next year’s winners.
Happy reviewing!
Introducing the Tell Me Baby Editor’s Choice Awards 2026
Every year, hundreds of new parenting products are launched with one shared promise: to make life easier for families.
Some introduce entirely new ideas. Others refine products parents already know and love. But only a select few genuinely shift the way we think about parenting, solving everyday challenges with thoughtful design, meaningful innovation and a deep understanding of what modern families actually need.
That’s what the Tell Me Baby Editor’s Choice Awards are here to celebrate.
Unlike the Tell Me Baby Top Rated Awards, which are determined by thousands of reviews from Australian parents, the Editor’s Choice Awards are selected by our editorial team following an extensive review of each product submission. Every entry is carefully considered against its category, with judges assessing not only the product itself but also the problem it was designed to solve, the quality of its execution, its impact on parents’ daily lives and how effectively it stands apart from others already available on the market.
Our goal isn’t simply to recognise products with impressive marketing or a long list of features. Instead, we’re looking for products that demonstrate genuine excellence, those that make parents stop and think, “Why hasn’t someone done this before?” or “This genuinely makes family life easier.”
For 2026, products were assessed across four key categories:
This year’s recipients represent some of the most exciting products currently available to Australian families. While each excels for different reasons, they all share one common quality: they have been created with a genuine understanding of parents and a commitment to making everyday family life just that little bit easier.
Here are the recipients of the Tell Me Baby Editor’s Choice Awards 2026.
Best New Baby Product
Recognising the most exciting new product to launch in the Australian parenting market.
The Best New Baby Product award celebrates products that have launched within the past 12 months and offer something genuinely new to parents. While many new releases focus on improving existing products, this category recognises those that identify a real parenting challenge and introduce a thoughtful solution that has the potential to change everyday life for families.
When judging this category, our editorial team considered originality, practicality, quality of execution, and whether the product delivered meaningful benefits beyond clever marketing claims. Above all, we asked one simple question:
Does this product make parenting easier in a way that hasn’t been done before?
After reviewing this year’s entries, one product consistently stood out.
WINNER — ergoPouch Drift Home Baby Monitor & Smart TOG Guide
If you’ve ever had a baby, chances are you’ve stood over the cot at bedtime asking yourself the same questions.
Are they too hot? Too cold? Should I add another layer?
Safe sleep is one of the biggest sources of anxiety for new parents, especially during those first few months when every bedtime seems to come with a hundred questions.
At first glance, it looks like a premium baby monitor, offering everything parents expect including crystal-clear video, two-way audio, room temperature monitoring, feeding and nappy reminders, split-screen viewing for multiple children and the reassurance of a dedicated parent unit rather than relying on your phone.
But it’s the feature you can’t find on any other baby monitor that made us stop and take notice.
Built directly into the monitor is ergoPouch’s trusted Smart TOG Guide. For years, Australian parents have used the brand’s “What to Wear” guide to work out how to dress their baby safely for sleep based on the nursery temperature. Instead of having to check a chart or search online, Drift Home displays those recommendations right on the screen as conditions change throughout the night.
It’s one of those ideas that feels so obvious, you wonder why nobody thought of it sooner.
We also loved that ergoPouch deliberately chose not to make this a Wi-Fi monitor. Instead, it uses secure digital radio frequency technology, meaning there are no apps to download, no passwords to remember, no software updates to manage and no concerns about your monitor relying on your home internet connection. You simply turn it on and it works.
In a world where so many baby products add more technology, Drift Home stands out by removing unnecessary complexity.
Every feature feels like it has been included because parents genuinely need it, not because it looks good on a specification sheet.
It doesn’t just help you keep an eye on your baby. It helps you feel more confident putting them to bed each night.
For combining thoughtful innovation with practical everyday parenting support, the Tell Me Baby Editor’s Choice Award for Best New Baby Product proudly goes to the ergoPouch Drift Home Baby Monitor & Smart TOG Guide.
Find out more about the ergoPouch Drift Home Baby Monitor & Smart TOG Guidehere.
Highly Commended — ZinKind Touch-Free Nappy Balm
Nappy rash cream is one of those products every parent uses, but it’s also one of the messiest.
One hand is holding a wriggling baby.
The other is trying to scoop cream from a tube or tub.
Before you know it, you’ve got zinc cream under your fingernails, all over the change mat and somehow on your shirt as well.
What if applying nappy balm didn’t have to be messy?
Its built-in silicone applicator allows parents to apply the balm directly to baby’s skin without using their fingers, making nappy changes quicker, cleaner and far more hygienic. It’s such a simple idea, but after using it, it’s hard to imagine going back to the traditional way.
The balm itself is equally impressive.
Made with 25% non-nano zinc oxide, it creates a protective barrier against moisture while nourishing sensitive skin with carefully selected organic oils. The packaging has also been thoughtfully considered, with the tube made from sugarcane-derived plastic to help reduce its environmental footprint.
What we loved most is that this innovation came directly from lived experience. Created by a mum of four, ZinKind solves a frustration that countless parents have simply accepted as part of everyday parenting.
Sometimes the best innovations aren’t the most complicated.
They’re the ones that make you say, “Why hasn’t someone done this years ago?”
For modernising an everyday parenting essential with a beautifully simple idea, the Tell Me Baby Editorial Team is delighted to award Highly Commended to the ZinKind Touch-Free Nappy Balm.
Find out more about the ZinKind Touch-Free Nappy Balmhere.
Best Design
Recognising the products that have been thoughtfully designed to make everyday parenting easier.
The best-designed baby products aren’t always the flashiest.
In fact, the best design is often the design you don’t notice, because it simply works. It anticipates the little frustrations parents face every day and quietly solves them. It makes getting out the door easier, packing up quicker, or those everyday jobs just that little bit less stressful.
For this category, our editorial team looked beyond appearance. We wanted products where every design decision had a purpose, from the materials used to the way the product folds, feels, stores or grows with your family.
This year’s winner impressed us from every angle.
WINNER — Edwards & Co Lucci
If you’ve ever travelled with young children, you’ll know the pram dilemma.
Do you take your big everyday pram that’s comfortable but bulky? Or do you pack a lightweight travel stroller and spend the whole trip wishing it had a bigger basket, a better recline or smoother wheels?
The Edwards & Co Lucci is one of the few travel prams we’ve come across that genuinely gives parents both.
Weighing just 7.3kg, it’s light enough to carry through airports and compact enough to fit in the overhead locker on many airlines. But unlike many travel prams, it doesn’t feel like you’ve sacrificed comfort or practicality to get there.
The seat is spacious enough to comfortably fit children from newborn right through to around four years of age, thanks to its full lie-flat recline and generous sizing. Underneath, there’s an impressive 8kg storage basket that’s big enough for a nappy bag, shopping or all the bits and pieces families inevitably end up carrying.
One feature our editorial team kept coming back to was the one-handed auto fold.
Because let’s be honest, when do parents ever have two hands free?
Whether you’re carrying a baby, holding onto a toddler in a busy airport or trying to fold the pram while juggling bags, being able to collapse it with one hand is one of those small details that makes a huge difference in real life.
We also loved the removable wheels, which make packing it into the car or checking it for a flight even easier, the self-standing fold that keeps the fabrics off dirty floors, and the generous UPF50+ canopy with ventilation for warmer days.
Even the choice of recycled OEKO-TEX® certified fabrics shows that every part of the Lucci has been considered.
What impressed us most wasn’t one standout feature.
It was how everything worked together.
Nothing felt unnecessary. Every design choice solved a real parenting problem, and that’s exactly what great design should do.
We also heard from parents who had travelled with the Lucci through Europe, airports, trains and cruises, with many telling us it had completely replaced their full-sized pram. For a stroller originally designed for travel, that’s a pretty impressive endorsement.
For proving that parents don’t have to choose between convenience and comfort, the Tell Me Baby Editor’s Choice Award for Best Design proudly goes to the Edwards & Co Lucci.
Ask any parent of a toddler and they’ll tell you the same thing.
One minute they want to walk. The next minute they want to be carried.
Then they want to get down again.
It’s a constant cycle that can quickly leave your arms, back and hips feeling the strain. That’s exactly the problem the Ergobaby Upsie is designed to solve.
Compact, lightweight and thoughtfully engineered, the Upsie is a hip seat carrier that makes those inevitable “carry me” moments far more comfortable for both parent and child. The ergonomic wide bucket seat provides healthy support from knee to knee, while the cushioned shoulder strap helps distribute weight more comfortably, making quick ups and downs feel much easier.
We also loved how practical it is for everyday family life. The compact design folds down easily when not in use, making it ideal for popping in the pram or car, while the front storage pocket keeps small essentials within easy reach. Clever features like the safety slider to keep the strap securely in place and the centre logo positioning guide show the level of thought that has gone into every detail.
What impressed our editorial team most was how perfectly the Upsie fills the gap between carrying a toddler in your arms and using a full carrier. It’s the ideal solution for independent little ones who want the freedom to explore but still need regular cuddles along the way.
Certified as hip healthy by the International Hip Dysplasia Institute (IHDI) and recognised as back-friendly by AGR, the Ergobaby Upsie combines ergonomic innovation with beautiful, practical design.
For reimagining one of the biggest challenges of the toddler years with a product that’s comfortable, intuitive and genuinely useful, the Ergobaby Upsie is our Highly Commended recipient for the Tell Me Baby Best Design Award.
Recognising the products introducing genuinely new ideas that have the potential to change the way we parent.
Innovation is a word that’s used a lot in the baby industry.
Every year we see products described as “revolutionary” or “game-changing”, but many are simply small improvements to products that already exist. There’s absolutely nothing wrong with refining a great product, but for this award we were looking for something different.
We wanted products that made us stop and think, “Why hasn’t anyone done this before?”
Products that solve a real parenting challenge in a completely new way.
This year’s winner did exactly that.
WINNER — FlexiSuit
One of the biggest surprises for first-time parents is just how quickly babies grow.
It feels like you’ve only just stocked the wardrobe with tiny newborn clothes before they’re already moving into the next size. By the time a child turns two, most families have bought their way through seven different clothing sizes, with many outfits only being worn a handful of times before they’re packed away.
It’s expensive, it’s wasteful and, for most parents, it’s simply accepted as part of having a baby.
What if one outfit could grow with your baby instead?
That’s exactly what makes this product so impressive.
Using patented expanding fabric technology, the FlexiSuit is designed to fit babies from newborn (0000) all the way through to around two years of age. Rather than relying on oversized clothing, adjustable clips or awkward folds, the fabric itself gently expands as your baby grows, maintaining a comfortable fit at every stage.
It’s one of those ideas that almost seems impossible until you see it.
What impressed our editorial team wasn’t just the clever technology. It was how many everyday problems it solves.
For parents, it means buying fewer clothes and spending less time sorting wardrobes every few months.
For grandparents, friends and family, it removes the guesswork of trying to buy the right size for a growing baby.
And for the environment, it has the potential to significantly reduce the amount of baby clothing that ends up sitting unused in drawers or being discarded after only a handful of wears.
The innovation doesn’t stop there.
Made from 96% certified organic cotton, the FlexiSuit is beautifully soft, comfortable against delicate skin and designed to last through years of constant wear, washes and growth.
Throughout judging, we kept coming back to one thought.
This isn’t just a clever baby outfit.
It’s a completely different way of thinking about baby clothing.
Sometimes innovation isn’t about adding more features or more technology. Sometimes it’s about challenging something we’ve all accepted for years and asking whether there’s a better way.
That’s exactly what FlexiSuit has done.
For introducing one of the most original and practical parenting innovations we’ve seen, the Tell Me Baby Editor’s Choice Award for Best Innovation proudly goes to FlexiSuit.
Ask any parent what they dread most about the car and there’s a good chance they’ll say the same thing.
Trying to wrestle a wriggling toddler into their car seat.
Whether they’re arching their back, refusing to sit down or you’ve got your hands full with shopping and a baby bag, getting your little one safely buckled in isn’t always easy.
That’s exactly why the Maxi-Cosi Raia 360 LX impressed our editorial team.
The standout feature is its 360° rotating seat, allowing you to turn the seat towards the car door before lifting your child in or out. It might sound like a simple feature, but anyone who’s spent years leaning awkwardly into the back seat will appreciate just how much easier it makes everyday life. It’s kinder on your back, quicker during busy mornings and makes those multiple daily trips feel a little less like hard work.
But convenience is only part of the story.
The Raia 360 LX allows children to remain rearward facing for up to 30 months, giving parents the option to keep their child in the safest possible position for longer during those important early years.
We also appreciated the thoughtful details that make this seat easier to live with day after day. The top tether is attached directly to the base, keeping it neatly out of the way so the seat can rotate smoothly without the usual tangles or frustration. Two integrated cup holders keep snacks and drinks within easy reach, and the beautifully soft ECOCare fabrics, made from 100% recycled materials, feel premium while offering a more sustainable choice for families.
It’s these little details that elevate the Raia 360 LX beyond simply being another rotating car seat.
Every feature has been designed to make life easier without compromising on what matters most: keeping children safe.
For combining premium safety, thoughtful engineering and genuinely practical everyday features, the Maxi-Cosi Raia 360 LX is our Highly Commended recipient for the Tell Me Baby Best Innovation Award.
Find out more about the Maxi-Cosi Raia 360 LXhere.
Best Eco Product
Recognising products that help families make more environmentally conscious choices without compromising on performance.
Today’s parents are more environmentally aware than ever before.
From reusable feeding products to responsibly sourced materials and innovative packaging, many families are actively looking for ways to reduce their environmental impact. But making more sustainable choices shouldn’t mean sacrificing convenience, quality or the performance parents rely on every day.
The Tell Me Baby Best Eco Product Award celebrates brands that are genuinely moving the industry forward through thoughtful product development. Whether by reducing waste, using more sustainable materials or rethinking how everyday products are made, this category recognises solutions that help parents care not only for their children, but also for the world they will grow up in.
This year’s recipients demonstrated that sustainability is most powerful when it becomes part of everyday parenting rather than an added compromise.
WINNER — Tooshies Disposable Nappies
If there’s one product parents go through more than almost anything else, it’s nappies.
Thousands of them.
For many families, cloth nappies simply aren’t realistic for every situation. Childcare, travel, overnight sleeps or busy days out often mean disposable nappies are the practical choice.
Rather than asking parents to choose between performance and sustainability, Tooshies has worked hard to deliver both.
Made using thoughtfully selected plant-based materials and responsibly sourced ingredients, Tooshies are designed to reduce their environmental impact while still providing everything parents expect from a quality disposable nappy.
Because let’s face it, it doesn’t matter how eco-friendly a nappy is if it leaks.
During judging, what stood out wasn’t just the brand’s commitment to using more renewable materials and reducing its reliance on traditional plastics. It was that none of those choices appeared to come at the expense of performance.
Parents still need a nappy they can rely on through long naps, overnight sleeps, car trips and busy days on the go. Tooshies understands that sustainability only works if the product performs just as well as the alternatives.
We also appreciated that the brand’s environmental commitment extends beyond the nappy itself, with an ongoing focus on more responsible manufacturing and continually improving the materials used throughout the product.
It’s a thoughtful approach that recognises something many parents already know.
Small choices made every single day can have a big impact over time.
For families who aren’t in a position to switch to reusable nappies full-time, Tooshies offers a way to reduce their environmental footprint without completely changing the way they parent.
That’s exactly the kind of practical innovation we were looking for.
For proving that parents don’t have to choose between sustainability and performance, the Tell Me Baby Editor’s Choice Award for Best Eco Product proudly goes to Tooshies Disposable Nappies.
Find out more about Tooshies Disposable Nappieshere.
Highly Commended — Haakaa Silicone Food Pouches
Every parent has probably bought those convenient squeeze pouches at some point.
They’re perfect for busy mornings, park trips and snacks on the go.
The downside?
Once they’re empty, they head straight into the bin.
The Haakaa Silicone Food Pouches offer a simple alternative that makes it easy for families to cut down on single-use packaging without giving up the convenience they love.
Made from durable food-grade silicone, the reusable pouches can be filled with homemade purees, yoghurt, smoothies or snacks, then washed and used again and again.
What we loved most is how easy they’ve made the process.
The wide opening makes filling them quick and mess-free, they’re simple to clean, and they’re perfectly sized for little hands learning to feed themselves. Parents can prepare food at home, know exactly what’s going into it and have it ready to grab from the fridge whenever they need it.
Like all great eco products, they don’t ask families to completely change the way they do things.
They simply replace a single-use product with one that’s designed to last.
It’s a small swap that can prevent hundreds of disposable pouches from ending up in landfill over the course of a child’s feeding journey.
For creating a practical, reusable product that fits seamlessly into everyday family life, the Haakaa Silicone Food Pouches are our Highly Commended recipient for the Tell Me Baby Best Eco Product Award.
Find out more about the Haakaa Silicone Food Poucheshere.
Celebrating Products That Shape the Future of Parenting
The inaugural Tell Me Baby Editor’s Choice Awards celebrate more than outstanding products—they celebrate the ideas, engineering and purpose behind them.
Whether through thoughtful design, genuine innovation, environmental responsibility or fresh thinking, each recipient has demonstrated an unwavering commitment to making life easier for Australian families.
On behalf of the Tell Me Baby editorial team, congratulations to all of our 2026 winners and highly commended recipients.
We look forward to seeing how these brands continue to shape the future of parenting and inspire the next generation of baby products.
Review & Win a $250 VISA voucher this June!
New month, another chance to win! This June, we’re giving Tell Me Baby members the chance to review ANY products from our featured brands and go in the running to WIN a $250 VISA gift card!
Click each brand below to review:
Whether you’re reviewing a product you already use and love or sharing your experience with something new, your feedback helps other parents make more confident choices.
1 REVIEW = 1 ENTRY!
The more reviews you submit, the more chances you’ll have to win! Plus, you’ll earn extra points that can be redeemed for gift cards!
Competition period
Entries are open throughout June 2026. Don’t leave it until the last minute!
Keep it real
Your review should reflect your honest, real experience — good or not-so-good. It’s this kind of feedback that makes Tell Me Baby so helpful for other parents. Read our review tips here.
Apply for Our First Ever Mum Critics Box with NUK
We’re so excited to launch our very first Mum Critics Box — packed with feeding essentials from NUK for mums and their little ones.
We’re looking for 20 mums with babies aged 0–6 months to trial a curated selection of NUK products at home and share their honest experience with the Tell Me Baby community.
Selected participants will receive a FREE Mum Critics Box featuring products such as:
NUK bottles
NUK soothers
NUK Soft & Easy Double Electric Breast Pump …and more!
What’s involved?
If selected, you’ll:
Try the products at home as part of your daily routine
Share honest reviews and photos on Tell Me Baby
Earn extra points for sharing your reviews
We’re looking for mums who love sharing genuine feedback and helpful insights with other parents.
Who can apply?
Australian-based mums
Babies aged 0–6 months
Places are limited and expected to fill quickly.
Apply via the form below to be considered for our very first Mum Critics Box!
If you are seeing this message, it means that you are not logged in. You need to be a Tell Me Baby member to see the form to apply for this trial team. Sign up here or log in if you’re already a member.
Review Bellamy’s Organic & WIN One of 5 Prize Packs (Valued at $150 Each!)
Love Bellamy’s Organic products? You could be rewarded for it.
This May, we’re giving away 5 x Bellamy’s Organic prize packs, each valued at $150 (total prize pool $750).
What’s in the prize pack?
Each winner will receive a curated bundle including:
Select Bellamy’s Organic products
A Bellamy’s Organic bib
A BBK plush toy keychain
A handy camping bag
How to enter
Review ANY Bellamy’s Organic product on Tell Me Baby.
1 review = 1 entry! The more reviews you submit, the more chances you have to win.
Bellamy’s Organic is trusted by parents for its commitment to high-quality, certified organic ingredients — designed to support little ones through every stage.
Your honest review helps other parents make confident choices — and this month, it could also win you a prize.
Competition period
Entries are open throughout May. Don’t leave it until the last minute!
Keep it real
Your review should reflect your honest, real experience — good or not-so-good. It’s this kind of feedback that makes Tell Me Baby so helpful for other parents. Read our review tips here.
The Tell Me Baby Awards are back! What’s new for this year?
Recognising Australia’s most loved baby and parenting products
The Tell Me Baby Awards are back!
Each year, we recognise the top-performing baby and parenting products in Australia, based on what matters most — REAL PARENT REVIEWS.
Powered by thousands of verified reviews on Tell Me Baby, our awards provide brands with a trusted way to showcase product quality, build credibility, and stand out in a competitive market.
What Makes the Tell Me Baby Awards Different?
Unlike many industry awards, the Tell Me Baby Top Rated Awards are determined entirely by real parent feedback.
Products with 20+ reviews automatically qualify
Winners are based on the highest average rating in each category
No judging panels — just authentic customer experiences
This makes Tell Me Baby one of Australia’s most trusted baby award platforms, driven by genuine parent insights.
For brands, this means recognition that’s credible, transparent, and highly valued by consumers.
New for 2026: Editor’s Choice Awards
We know how much work goes into building a great product — and now, there’s a new way to get recognised.
This year, we’re introducing a brand new award category designed to spotlight innovation and emerging excellence across the baby and parenting industry.
Introducing: Editor’s Choice Awards
These awards allow the Tell Me Baby team to recognise exceptional products across new categories, including:
The Editor’s Choice Awards provide an opportunity for brands to gain recognition beyond review volume — highlighting product quality, uniqueness, and market impact.
No review minimum, just great products!
Products will be shortlisted by the Tell Me Baby team, with winners selected internally.
Submit Your Product!
Entries are now open for the Editor’s Choice Awards.
This is your opportunity to position your product as a category leader and gain exposure across the Tell Me Baby platform and marketing channels.
In addition to submitting for Editor’s Choice, brands are encouraged to drive customer reviews ahead of the awards.
Our Top Rated Awards are based purely on review data — meaning the more authentic feedback your product receives, the stronger your chances of winning.
All reviews submitted up until 22 May 2026 will count
Products must have 20+ reviews to qualify
Encouraging your customers to share their experience not only strengthens your award eligibility, but also builds valuable social proof for your brand.
Why Participate?
Being recognised in the Tell Me Baby Awards allows brands to:
✔️ Build trust with highly engaged parent audiences ✔️ Leverage award badges across marketing and retail channels ✔️ Increase product visibility and credibility ✔️ Stand out in a crowded baby and parenting market
Get Involved
Whether through customer reviews or the new Editor’s Choice Awards, there are now more ways than ever to be recognised in the Tell Me Baby Awards 2026.
We look forward to celebrating the products that are making a real impact for Australian families.
Review to Win: Score a $150 OiOi Voucher or a Lunch Bag Bundle
Love your OiOiproducts? Now’s your chance to be rewarded for sharing your experience.
For the whole month of February, review any OiOi product you’ve tried on Tell Me Baby and be in the running to win a $150 OiOi voucher or a lunch bag bundle!
Whether it’s a lunch bag, backpack, or everyday essentials from OiOi — your honest review helps other parents shop with confidence and puts you in the running to win.
What You Could Win
ONE lucky reviewer will score a $150 OiOi voucher or a stylish OiOi lunch bag bundle in your favourite print or design.
1️⃣ Visit OiOi brand page. Leave an honest review of any OiOi product you’ve tried from February 1 to 28, 2026 2️⃣ Every approved review = 1 entry into the draw 3️⃣ Submit more reviews to increase your chances of winning
That’s it!
Start reviewing your favourite OiOi products here.
We’re inviting mums to apply for our latest Mum Critics trial, featuring the Tommee Tippee QuickDry Steriliser — a clever all-in-one solution designed to sterilise and dry bottles in one simple cycle.
This trial is open to mums aged 25–39 who are currently using feeding or sterilising products and would love to share their honest experience with other parents.
What’s the Tommee Tippee QuickDry Steriliser?
The Tommee Tippee QuickDry Steriliser is designed to make feeding routines easier, especially during those busy newborn and baby months.
It sterilises and dries bottles in one easy cycle, kills 99.9% of viruses and bacteria, Keeps contents sterile for up to 24 hours when the lid remains closed. It helps keep everything hygienic and ready when you need it.
Plus, it’s compact, bench-friendly design for everyday use!
What’s Involved in the Trial?
Selected mums will:
Receive the Tommee Tippee QuickDry Steriliser for FREE to try at home
Use the product as part of their regular feeding routine
Share an honest written review on Tell Me Baby
Complete their review within 1 week of receiving the product
How to Apply
Think this trial sounds like a good fit? Simply fill out the application form below to be considered.
If you are seeing this message, it means that you are not logged in. You need to be a Tell Me Baby member to see the form to apply for this trial team. Sign up here or log in if you’re already a member.
Places are limited, and we’ll be selecting participants very soon — so don’t wait!
Our team will be in touch via email if you’re selected (check your spam folder just in case!)
Good luck, and happy reviewing!
Mum Critics: Calling Mums of Toddlers with CMA
Do you have a 12–18 month old toddler with Cow’s Milk Allergy (CMA)? Tell Me Baby is recruiting mums to join an upcoming Mum Critics trial and review.
Selected participants will receive a FREE rice-based protein milk drink to try at home and share their real-life experience. Your honest feedback helps other parents navigating CMA make more confident choices — and you’ll be rewarded for taking part.
What’s involved?
If selected, you’ll trial the product as part of your usual routine and submit a short written review based on your experience. Completed reviews will receive reward points that can be redeemed later.
Who can apply?
This trial is open to Aussie mums who:
Have a toddler aged 12–18 months
Are managing or diagnosed with Cow’s Milk Allergy (CMA)
Applications are closing soon
Places are limited. Apply now by completing the form below
If you are seeing this message, it means that you are not logged in. You need to be a Tell Me Baby member to see the form to apply for this trial team. Sign up here or log in if you’re already a member.
New Year, New Mama Giveaway: Win Over $4,400 in Must-Have Baby Essentials
New year, new beginnings — and if you’re welcoming a baby (or already deep in the newborn stage), we’ve got something special for you.
To kick off the year, we’ve teamed up with some of our most-loved baby brands to bring you the New Year, New Mama Giveaway — a huge prize bundle filled with nursery, feeding, comfort, and everyday essentials designed to support you through early motherhood.
One lucky mum will take home this incredible prize pack valued at over $4,400!
What You Could Win
Cariboo MacKenzie Cot RRP $799
A timeless nursery essential, the MacKenzie Cot combines beautiful design with safety and durability. Crafted from solid timber, it’s built to grow with your baby and suit any nursery style — a true investment piece for new parents.
Lacevo S70 In-Bra Breast Pump Set RRP $499
Hands-free, discreet, and powerful — the Lacevo S70 wearable breast pump is designed to make pumping easier and more flexible for busy mums. It features 4 modes (automatic, stimulation, mixed & expression) & 12 levels of suction. With a smart app (Lacevo +) for operating the pump discreetly from your phone and track milk output.
Slip it into your bra and pump comfortably at home or on the go.
MedeScan Health Essentials Bundle RRP $159.99
This bundle includes the Multifunction Thermometer and the MedeScan L’il Booger Buster V2 — two must-haves for your baby first-aid kit. Perfect for those moments when peace of mind matters most.
il Tutto Chelsea Recliner Glider Chair (Vanilla Bouclé) RRP $999
Comfort meets style with this luxe recliner glider chair. Perfect for feeding, settling, and contact naps, the Chelsea Chair offers plush support while elevating your nursery aesthetic.
Tommee Tippee Perfect Prep RRP $429.99
Say goodbye to waiting during feed prep. The Perfect Prep prepares a fresh bottle safely — with no scooping, counting or boiling. It’s up to 10x faster than a kettle and 10x more accurate than hand scooping, making it a total game-changer for night feeds and tired parents.
Babybee Juno Pram RRP $1,599.99
Babybee’s most advanced pram yet. It’s sleek, sturdy, and designed for real life with a baby. The Babybee Juno Pram offers premium features, smooth handling, and flexibility from newborn to toddler years.
Total Prize Pool Value: $4,487
How to Enter
Entering is easy — and free! Just complete the entry form below and you’re in the draw
If you are seeing this message, it means that you are not logged in. You need to be a Tell Me Baby member to see the form to apply for this trial team. Sign up here or log in if you’re already a member.
Entries run from December 28, 2025 to January 31, 2026. Open to Australian residents only. T&Cs apply.
Terms & conditions
These terms and conditions of entry, including information on how to participate and prize details (terms), apply to the promotion and entry into the promotion is deemed acceptance of these Terms.
The promoter is Tell Me Media Pty Ltd, t/as Tell Me Baby: ABN 25 155 148 093.
Entry is open to residents of Australia aged 18 years or over excluding: a) management, employees, directors and contractors of the promoter, its related bodies corporate, firms or companies associated with the promotion (including suppliers of prizes); b) a spouse, defacto spouse, parent, guardian, child or sibling of a person referred to in paragraph 3(a) of these Terms, and the persons referred to in paragraph 3(b) of these Terms includes natural and non-natural relations (in the opinion of the Promoter) c) persons who have breached the terms and conditions of any promotion run by or on behalf of the promoter. The promoter is responsible for determining whether a person is an eligible entrant in its absolute discretion.
The promotion is a game of chance.
The promotion begins at 9am AEDT on 28th December 2025 and ends at 11.59pm AEDT on 31st January 2026.
To enter, entrants must login using their Tell Me Baby registered email and register via the entry form.
Entrants will receive 1 entry after registration.
Total prize pool is valued at $4,487. One winner will receive all prizes mentioned in this article.
The promoter accepts no responsibility for any entries not received for any reason during the promotion period. No responsibility will be taken for lost, late or misdirected entries. The promoter does not warrant that the entry mechanism will be available at all times during the promotion period.
The winners will be selected and contacted within 14 days after the competition closes (listed at paragraph 5 of these terms). The winning entry will be chosen by a computer-generated selection as a game of chance. The decisions are final and no correspondence will be entered into. The winner will be notified by email and have their name published on tellmebaby.com.au.
The promoter will do its best to contact the winner. If a winner does not accept their prize or reply to Tell Me Baby correspondence within 7 days of being chosen, the promoter will select another entry by computer-generated selection.
The fulfilment of the prize to the winner will require Tell Me Baby to disclose the name and address of the winner to Cariboo, Lacevo, iL Tutto, Babybee, Tommee Tipee, and MedeScan. All data will be handled in accordance with our giveaway partners’ privacy policy and Tell Me Baby’s Privacy Policy.
The promoter reserves the right to select an alternate winner if it determines in its sole discretion that a winner does not adequately satisfy these terms and conditions.
Prizes are not transferable and not redeemable for cash.
The promoter and their promotional partners are not responsible for any loss or damage in relation to the prize once it has been awarded.
If for any reason the promotion is incapable of being run as planned, including due to infection by a computer virus, bugs, tampering, unauthorised intervention, fraud or any other causes beyond the control of the promoter, which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, the promoter reserves the right in its absolute discretion to take any action that may be available to it, including cancelling, terminating, modifying or suspending the promotion. Notice of any changes to the promotion will be given at http://tellmebaby.com.au/competitions.
Any eligible entrant who, in the opinion of the promoter, tampers or interferes with the entry mechanism in any way, engages in any unlawful or improper conduct which jeopardises or is likely to jeopardise the fair or proper conduct of the promotion, or who does not properly comply with the entry process, will be ineligible to receive a prize or enter further promotions run by the promoter.
The promoter will use the personal information contained in your entry to conduct the promotion, and award the prize.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Meta. We hereby release Meta of any liability.
